Back to the Roots

NÜRNBERGER Versicherung extends club partnership

The NÜRNBERGER insurance remains for three more years main and jersey sponsor of the football Bundesliga 1. FC Nuremberg.

1. FC Nuremberg has gone the consistent way of economic consolidation in the past three years and has developed considerably. NÜRNBERGER Versicherung as a partner of the club was essential for this development. The successful cooperation will continue in the future.

"The club is much healthier today. Together, NÜRNBERGER and Club have celebrated their promotion to the Bundesliga. That leaves you wanting more. In the medium term, we have the clear vision of establishing the club as a first division club. We want to achieve this by sporting success, which we want to feed through a broader economic base, "says Niels Rossow, Commercial Director of 1. FC Nuremberg.

"Cooperation marked by great trust"

The scope of cooperation will be expanded in the future and further projects will be tackled. The plans are geared towards an experience of the club beyond the 90 minutes on the pitch. Rossow continued: "I'm glad that such a strong partner from the region subscribes to our future plans with NÜRNBERGER Versicherung. It is a partnership in which the cooperation is characterized by great trust. "

Since the realignment of the NÜRNBERGER brand, the insurance company has relied on football. A sport that enjoys great popularity in Germany, enriching the everyday lives of millions of people and uniting different strata of society. The partnership with 1. FC Nuremberg has been developing so positively for both sides since July 2016 that the extension of the cooperation for another three years has been announced.

Eventful years

From a sporting point of view, 1. FC Nürnberg and its main sponsor can look back on eventful years. Emotional climax was the longed-for promotion to the football upper house and organized by the NUREMBERGER Fan Fest, which was also broadcast on television. In the current season, the league is designed as expected difficult.

"Our contract extension is a strong signal that we stand behind the club and are a reliable partner even in turbulent times. Our commitment to the 1. FC Nuremberg is a sign of our solid orientation and should support the club, to be successful in sports ", explains Dr. med. Armin Zitzmann, CEO of NÜRNBERGER Versicherung.

New approaches

The fact that the players of a professional club carry the name and the symbol of their hometown on the chest, is nationwide unique. For the fans of the club, this link is an emotional asset. The NÜRNBERGER has significantly increased awareness of the relevant target groups nationwide through its partnership with the 1. FC Nürnberg combined with a TV campaign.

In the future, the company wants to build on this success and use the general football enthusiasm in this country even more for the experience of the brand. In addition to an active role in the networking of top sports partners, which the European Metropolitan Region of Nuremberg strives for under the motto "Sport moves us!", Various approaches are currently being examined to promote popular and junior sports and social projects.